Thank you to everyone who's been a part of our journey so far! We're excited for the future of Glimpse.
Read below for the official release:
Glimpse, a B2B marketplace that allows brands to reach new customers by placing products in short-term real estate rentals, has closed a $1.5M Seed investment round led by Origin Ventures, with participation from GSR Ventures, and prominent angels including Julia and Kevin Hartz (Founders of Eventbrite), Bangaly Kaba (ex-Head of Growth at Instagram), Aces Syndicate via AngelList (led by and includes early HotelTonight alumni), Bradley Horowitz (VP Product & Advisor at Google), and Vibhu Norby (founder of b8ta). The company was a part of Y Combinator’s S20 batch and was one of TechCrunch's favorite startups from the batch.
Glimpse is a two-sided marketplace connecting retail brands– from CPG products to durable goods– with short-term rental hosts. As retail spending continues to shift online, and fewer consumers discover new products in showrooms and malls, brands are looking for new ways to get products in front of consumers. Glimpse allows brands to meet potential customers where they are, delivering impressions and sales lift through a natural experience.
Hosts get access to free or discounted products to furnish their properties that differentiate their properties in an increasingly competitive market. They can feature products like a bidet from TUSHY, a mattress from Ghostbed, or a cocktail maker, which are drop-shipped directly to properties.
“We're excited to partner with an amazing group of investors who have experience scaling marketplaces as we continue to grow Glimpse,” said Akash Raju, Glimpse co-founder and CEO. “With this capital, Glimpse will continue to redefine how brands and consumers interact and discover each other, while providing our host network with cost-efficient ways to provide great guest experiences.”
“We’re proud to back this new experience platform,” said Prashant Shukla of Origin Ventures. “Malls and showrooming are antiquated, imperfect solutions to experiential retail, and the short-term rental ecosystem continues to boom, demonstrating resilience through the COVID-19 crisis. Glimpse is perfectly positioned to capitalize on both of these trends, and the founders’ vision of a deeper interaction between the product and consumer in a natural way is a win-win-win for guests, brands, and hosts.”
The company will use the funds to grow its team and increase its presence on both sides of its marketplace, onboarding new brands while growing its host network.
Glimpse is a B2B marketplace that allows brands to reach new customers by placing products in short-term rentals. The company graduated from Y Combinator’s Summer 2020 cohort. The Glimpse founding team started building companies together while students at Purdue University.
About Origin Ventures:
Origin Ventures is a venture capital ﬁrm founded in 1999 based in Salt Lake City and Chicago, primarily focused on Seed and Series A equity investments in companies building products and services for the Digital Native economy. The partners are former operators and engineers with a combined 75+ years of venture investing experience and have produced $4.6B of aggregate company exit value. Previous investments include Grubhub, Cameo, BacklotCars, Teem, Ahalogy, 15Five, Tock, and Tovala. For more information, visit www.originventures.com.