How BERO Recovers 97% of Deductions With Glimpse
Disputes Won
Hours saved per month
Return on investment
How BERO Recovers 97% of Deductions With Glimpse
Learn how this non-alcoholic beer brand automates deduction workflows and reclaims lost revenue with Glimpse.
- 97% of disputes won
- 20 hours saved per month
- 2.5x return on investment
“Glimpse makes deductions a non-event for us. Our small team stays focused on growing BERO instead of chasing chargebacks.”
About
Founded by actor Tom Holland, BERO is a premium non-alcoholic beer brand that’s quickly becoming a standout in the highly competitive NA category. Backed by momentum at major retailers like Total Wine, Sprouts, and Amazon, BERO is an LA Spirits Awards gold medal winner and has been named the best NA beer by SELF Magazine in their 2025 Pantry Awards.
Challenge
Manual Deduction Management Put Revenue at Risk in a High-Compliance Category
When BERO launched in 2024, the brand immediately resonated with consumers looking for a craft beer flavor without the buzz. Before long, BERO was selling through major retailers like Amazon. But for Michelle Christy, Head of Finance and Accounting, and Neha Soi, Senior Vice President of Operations, this success introduced a new layer of operational complexity.
Large orders brought a growing volume of retailer deductions. At the same time, the increasing demand made it challenging for the team to stay on top of every new compliance detail in real time. Even minor execution variances could easily turn into costly chargebacks that put revenue at risk.
And in the beverage industry, these risks are amplified by thin margins and notoriously strict retailer requirements. “Retailers have very high expectations,” Neha explains. “Even something like a label placed slightly out of alignment can trigger a chargeback.”
When Amazon entered the picture, that pressure only grew. With Amazon’s fast-paced processes, granular deduction types, and varying dispute rules, issues stacked up faster than the team could address them. Internal processes developed for distributor portals like KeHE didn’t translate to Amazon, forcing the team to build separate workflows.
To proactively manage deductions, the team initially relied on emails. But tracking multiple deductions over long threads quickly became inefficient. “It took hours to gather information for each deduction and decide what to do next,” Michelle explains.
There was also no straightforward way to triage deductions by impact. To avoid missing high-value issues, the team treated every deduction — from five-figure chargebacks to minor invoicing errors — with the same urgency. Meanwhile, time spent manually disputing deductions pulled the team’s attention away from strategic, brand-building work.
To cap deduction leaks and free up internal bandwidth, Michelle and Neha started looking for a partner to help them manage deductions at scale. When Neha saw how quickly Glimpse could simplify her team’s dispute process, she knew she’d found the right match.
“In beverage, even small misses can turn into massive deductions. As a lean team, we just couldn’t afford to spend hours in our emails chasing every single chargeback.”
Solution
Automated Deductions Provide More Revenue Control With Less Effort
After two brief alignment calls, Glimpse was up and running. “We didn’t have to dedicate hours to training or figure out a complicated system,” Neha says. ”It just worked.”
Today, Glimpse handles BERO’s full deduction management lifecycle from end to end. The platform pulls deduction data from across systems — including emails, distributor portals, and retailer feeds — into a single workflow. This enables BERO to keep pace with rising deduction volume as their retail footprint expands.
Instead of spending hours manually coordinating disputes over email, BERO’s team leans on Glimpse’s automated deduction engine. After reading and classifying each deduction line item by reason code, the platform flags all invalid chargebacks. Then, the system builds and submits any necessary disputes on BERO’s behalf, complete with supporting documentation.
That same structured review and disputing process applies across retailers, eliminating the need for BERO to create custom, complex workflows. Inside Glimpse’s system, every claim looks and behaves the same — even for retailers with complex dispute rules like Amazon.
Thanks to Glimpse’s detailed dashboards and reporting, Michelle and Neha also have a real-time view of BERO’s deduction activity. With this data, they can quickly surface systemic issues, like misapplied labels or recurring receiving errors, and resolve root causes on the spot. Catching patterns early also helps BERO prevent one-off issues from becoming chronic chargebacks — a lifeline in an industry where every dollar counts.
Together, these changes allow BERO to manage deductions by exception. High-impact and time-sensitive chargebacks automatically get priority, while routine deductions continue moving forward without pulling the team into unnecessary detail.
Even better? With deduction management running in the background, BERO’s team now has more time for the high-value work that continues to build the brand, like forecasting, cost optimization, and new retailer launches.
“Implementing Glimpse was a surprisingly low lift for our team. Now, deductions are organized, prioritized, and in motion before we even think about them.”
Results
BERO Saves 20 Hours per Month and Doubles Their ROI
With Glimpse, BERO has shifted deductions from a time and margin drain into a predictable revenue recovery engine.
- 97% of disputes won
- 20 hours saved per month
- 2.5x return on investment
Looking ahead, BERO plans to deepen their work with Glimpse, expanding coverage and continuing to offload deduction work as they scale.
“Glimpse has more than paid for itself. It consistently helps us recover deductions on Amazon and beyond, while giving our team back meaningful time every month.”
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