Glimpse, the AI platform for CPG and retail operations, today announced a $35 million Series A led by Andreessen Horowitz with continued participation from 8VC and Y Combinator. The round comes less than a year after the company’s previous financing and brings Glimpse’s total raised to $52 million. The new capital will scale Glimpse’s platform as it builds the system of action for leading consumer brands.

CPG is one of the largest markets in the world by GMV, yet it remains largely untouched by modern software. Brands selling into major retailers often operate with fragmented, unstructured data spread across dozens of retailer portals and legacy systems. As a result, analysts spend countless hours pulling data from portals, extracting line items from documents, and living in spreadsheets to power workflows like reconciling deductions, disputing invalid fees, and manually applying cash – work that directly impacts margins but delivers little strategic leverage.

Across the industry, more than $100B is spent annually on back-office labor that has seen limited productivity gains from prior waves of enterprise software. For the first time, AI makes it possible to automate this complexity end-to-end.

Glimpse uses AI to give consumer brands real operating leverage, freeing up as much as 10% of P&L lost to invalid fees and inefficient retail workflows. The company began with deductions, revenue recovery, and cash application – high-impact processes at the core of retailer relationships and financial performance. By centralizing fragmented retailer data from dozens of portals with key internal data across systems like the ERP, Glimpse built the foundation to automate these workflows end-to-end. That foundation now powers a broader system of action for retail operations, embedding intelligence into the financial core of modern brands.

Since launching less than 2 years ago, Glimpse has achieved 14x year-over-year growth, powering retail operations for 200+ brands & retail partners including PLTFRM, PRESENCE, Suave, Chapstick, Lemon Perfect, IQBar, and Brami.

“Our mission is to bring consumer brands into the world of AI", said Akash Raju, CEO and and Founder of Glimpse. "CPG and retail is the backbone of commerce yet it is still extremely hard to scale a brand. We believe brands shouldn’t have to scale headcount just to manage complexity or accept margin leakage as the cost of doing business. Glimpse puts millions of dollars back into a brand’s pocket and gives them the foundation to grow with stronger margins and smarter operations.”

Glimpse achieves a 91% dispute win rate, removes up to 80% of manual labor hours, and enables brands to dispute 3x more volume on average. There is no minimum dollar threshold – every fee is reviewed.

“Like most major CPG brands, Evermark had to input a dollar threshold for the deductions it was able to review, because there was simply not enough time or manpower to review every last one. By automating the review reconciliation process with Glimpse’s AI, we’ve not only removed that threshold, but we’ve unlocked a new source of incoming cash flow that will bring in millions of dollars that were previously considered a “write off” or cost of doing business. We're excited to partner with Glimpse to continue streamlining our manual processes and utilize AI to improve our bottom line,” said Sean Quinn, Senior Director of FP&A at Evermark (parent company of Suave Brands & Chapstick).

For a $1B CPG company, a Glimpse agent reviewed 17,000 deductions in under 24 hours – work that would take nearly two years manually – identifying millions of dollars in recoverable revenue.

“For decades, retail back-office operations have run on spreadsheets and fragmented workflows,” said Joe Schmidt, Partner at Andreessen Horowitz. “What stood out to us were the customer references – Glimpse is delivering clear, measurable ROI. By embedding AI directly into core financial & operational workflows, they’re expanding this market from incremental tools to essential infrastructure for modern brands.”

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