When we started building AI Disputing Agents for CPG revenue recovery, the goal was simple: create a system that thinks like a top-performing deductions team and delivers that level of excellence at scale across every claim.
From our initial launch in April 2024, we’ve built AI that works alongside deductions teams, running 24/7 to research, validate, and dispute claims across retailers with precision and consistency, so teams can focus on higher-value work.
After processing hundreds of thousands of deductions across major retailers, we’ve seen firsthand where AI delivers real leverage. AI helps teams move faster, recover more, and bring new levels of accuracy and transparency to the deductions process. In this article, we’ll share what we’ve learned: what actually works at scale, how AI changes the economics for CPG brands, and how our Disputing Agents work behind the scenes to make it happen
Insight 1 | Most CPG Brands Are Leaving 2–3% of Their Revenue on the Table
Across hundreds of thousands of deductions, one pattern stands out: most CPG brands are losing 2–3% of annual revenue to invalid deductions. The real challenge is bandwidth: manually reviewing every claim, PDF, and promo is impossible at scale.
Glimpse’s AI helps close that gap by acting as an extension of your deductions team. It continuously reviews and validates every deduction across retailers, ensuring recoverable dollars aren’t missed. For many brands, this has meant directly returning that 2–3% to the bottom line while uncovering the biggest sources of loss and freeing teams to focus on growth.
Insight 2 | Parallelization at Scale Is the Key to Full Coverage
Recovering that lost revenue requires scale, and that’s where Glimpse’s AI Agents create real leverage. They operate as copilots for deductions teams, taking on the heavy lift while analysts focus on strategy and high-value deductions.
Glimpse can analyze years of deductions data in hours, reviewing every claim in parallel to determine what’s valid and disputing what’s not. This parallelization delivers something no manual process can: full visibility across all deductions, with the speed and precision needed to recover every possible dollar.
By multiplying team capacity, Glimpse enables full-scale recovery across every claim and retailer, freeing analysts to focus where expertise matters most.
Insight 3 | Deductions have become a silent tax on brands.
Even as brands scale recovery, another challenge emerges: complexity. Every retailer manages deductions differently, with its own systems, formats, and dispute processes. That fragmentation makes it nearly impossible for brands to build a single, consistent workflow that works across all retail partners.
When a brand expands into a new retailer, the process starts from zero. Teams have to learn a new deduction system, adapt to unfamiliar data structures, and modify their internal workflows while meeting velocity and growth targets.
For teams focused on revenue and expansion, this becomes a hidden cost. It drains time and attention that should be spent on strategy and profitability. Deductions are not just a monetary tax on brands but a tax on time, efficiency, and focus.
Glimpse’s AI Disputing Agents were designed to eliminate that tax. Rather than simply automate tasks, they capture and scale the judgment of top-performing deductions teams, applying that same expert logic across every retailer and every claim. The result is one standardized, scalable workflow that delivers accuracy, speed, and measurable recovery across the board.
Here’s how they work behind the scenes.
What’s actually running beneath the surface.
At Glimpse, our AI Disputing Agents automate the end-to-end deductions process for CPG brands by reviewing, researching, and disputing deductions autonomously, stepping through the tedious manual steps involved in the disputing process to uncover whether a deduction is valid or invalid.
Most brands struggle to manage this process manually due to sheer volume. Glimpse’s AI Agents bridge that gap, automating over 90% of the workflow across many retailers and helping teams manage deductions from start to finish.
We’ve developed two specialized AI Disputing Agents, each designed for a distinct use case: Shortage and Promo.
Shortage Agents: Validate Your Shortage Claims Seamlessly
Shortage deductions are one of the biggest hidden costs for CPG brands. Retailers often claim that a shipment wasn’t received in full (shortage) and charge the brand for the difference. Validating those claims manually takes a significant amount of time.
Our Shortage Agent reviews every claim automatically, cross-referencing it against freight, shipping, and delivery data to confirm what actually happened. It runs at scale across multiple retailers with near perfect accuracy, ensuring that valid shortages are flagged and invalid ones are disputed immediately.
The result is full coverage without additional workload. Your team stays focused on high-value work while the system quietly recovers revenue in the background.
Promo Agents: Streamline and Verify Your Promotional Deductions
Promotional deductions are one of the most complex parts of CPG accounting. Retailers take thousands of deductions each year for MCBs, scan events, and percentage-off deals, all of which need to be verified against actual trade agreements.
Our Promo Agent automates that entire process. It cross-checks every deduction against your approved promotional calendar and underlying deal data to confirm whether the charge is valid. For most brands, that level of manual review would take thousands of hours. We’re able to look at every single line item across every promotional event, tech that is best-in-class in the industry.
This gives teams complete visibility into every claim, across every retailer, and ensures that only accurate deductions are accepted. The system recovers revenue that would otherwise go unnoticed while maintaining the accuracy brands need to stay audit-ready.
Once Your AI Deductions Co-Pilot Goes Live
Once active, your respective AI Disputing Agents work behind the scenes to automate every step of the deduction review process, including:
- Ingesting deduction-related documents from retailers (PDFs, Excel files, and HTML)
- Standardizing and organizing data for consistent visibility across all retailers
- Cross-referencing and validating deductions against your source of truth, such as bills of lading and packing slips
This intelligent automation ensures that AI does the heavy lifting while keeping your team in control. You can review, approve, or adjust disputes, as well as add notes and track every step in one place. And with Glimpse’s human experts overseeing accuracy and compliance, you get the best of both worlds: automation at scale with the assurance of expert review.
Get Set Up in Minutes
Glimpse’s AI Disputing Agents plug directly into your existing workflows, delivering immediate value without disrupting your team. During onboarding, the Glimpse team handles the integrations with your ERP or warehouse management system so everything is connected from day one.
Getting started is simple:
- The Glimpse team walks you through connecting your distributor and retailer deductions data, as well as your freight-related documents and promotional plans
- Data flows in daily to Glimpse’s system with no additional work from your team
- AI agents automatically run through deduction data and output validation statuses for deductions
- Our team of CPG experts ensure the highest quality dispute is sent and tracked through resolution
The Future of Deductions Management Is Here
Invalid deductions can quietly cost millions. Glimpse is the first platform to deploy AI agents at scale to dispute deductions. Our AI has processed hundreds of thousands of deductions and improves with every new case it sees.
Glimpse’s AI is already deployed across leading retailers and distributors, including Sam’s Club, Amazon, Target, KeHE, UNFI, Walmart, and Walmart.com, and continues to expand rapidly.
We’re committed to continuous innovation and industry leadership, helping brands protect margins, recover lost revenue, and stay ahead as the retail landscape evolves.
New to Glimpse? Get started, free for 30 days, and discover how our AI Disputing Agents can help protect your margins and scale your deductions management.
